Author name: David McDonald

How to Measure Hotel Market Share using the Huff Model in Maptitude

This article explores how hotels can be used to measure tourism attractiveness. We do this by establishing the size of the trade area of each community based on the number of lodging opportunities in competing towns. To complete this analysis, we use Maptitude Mapping Software. Why do a Trade Area Analysis? A trade area analysis provides …

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How do I map multiple routes?

You create a map with multiple routes using route planning software such as Maptitude. Step by step instructions to create a map with multiple routes. A map with multiple routes allows your organization to manage multiple routes.

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