Author name: Pitchaya Chantanapongvanij

How to Perform Spatial Segmentation Analysis?

You can perform Spatial Segmentation Analysis by using GIS mapping software and geodemographics. Spatial segmentation analysis is a powerful method for businesses to gain actionable insights into their markets by combining demographic and psychographic data with advanced geoanalytics tools. Using software like Maptitude and its segmentation tools, companies can uncover hidden patterns in large datasets …

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How to Identify Target Zones for Expansion

To identify target zones for expansion, you can use market targeting mapping software. Market targeting is a strategy used by businesses that have a deep understanding of their customer base. This approach relies on identifying customer traits and linking them to data sets for actionable insights. For example: An established restaurant may know its core demographic …

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When to Use Drive-Time Rings and When to Use Travel and Distance Time Tables

You can calculate drive-time rings and travel and distance time tables for multiple points using route planning software. These tools are powerful and can provide valuable insight into your business’ operations. However, it is also important to clearly understand when to use each tool and what their differences are. Key differences:  Visual Representation: Drive-time rings …

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Where Are the Counties for Connecticut?

Connecticut has redefined its county structure by adopting nine planning regions, known as Councils of Governments (COGs), as county-equivalent entities for statistical and administrative purposes. This change was approved by the U.S. Census Bureau in 2022 and is set for full implementation by 2024. Historically, Connecticut was divided into eight counties, but these counties were …

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Why Do I Get an Empty Message in Maptitude?

An empty message dialogue box may appear when using Maptitude. This occurs when the program is running on Windows Server with a missing or incorrect WebView2 control installation. A message from Maptitude should also appear on startup to recommend you install WebView2. The Download button will redirect you to the Microsoft site to download and install …

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Why is the “Route” Option Not Available When Creating Distance and Travel Time Tables?

Routing is included with all licenses of Maptitude. Under the “Method” section of the Distance and Travel Time Table menu, the Route radio option may be grayed out if your map does not have a street/line layer. This may be caused by accidentally dropping or removing a street or highway layer.  To solve this, you …

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