Since Maptitude is an offline software, the download includes both the software and all of the data for the country/countries you ordered. Depending on the size of the country, the downloads can get quite large (about 10GB) so if you are in an area with slow internet, this download could take a while.
If the download stops entirely, your antivirus may be interfering with the process. For details, see: https://www.caliper.com/learning/articles/antivirus-and-firewall-issues/