Maptitude Learning Portal articles tagged with Geographic Analysis
To identify target zones for expansion, you can use market targeting mapping software. Market targeting is a strategy used by businesses that have a deep understanding of their customer base. This approach relies on identifying customer traits and linking them to data sets for actionable insights. For example: An established restaurant may know its core demographic …
You can calculate drive-time rings and travel and distance time tables for multiple points using route planning software. These tools are powerful and can provide valuable insight into your business’ operations. However, it is also important to clearly understand when to use each tool and what their differences are. Key differences: Visual Representation: Drive-time rings …
When to Use Drive-Time Rings and When to Use Travel and Distance Time Tables Read More »
This article explores how hotels can be used to measure tourism attractiveness. We do this by establishing the size of the trade area of each community based on the number of lodging opportunities in competing towns. To complete this analysis, we use Maptitude Mapping Software. Why do a Trade Area Analysis? A trade area analysis provides …
How to Measure Hotel Market Share using the Huff Model in Maptitude Read More »
You can import, map, and analyze The National Hurricane Center’s (NHC) GIS weather data using mapping software. The NHC provides vital GIS (Geographic Information System) data that is essential for tracking storms, hurricanes, and other severe weather events. For professionals and enthusiasts alike, leveraging this data in Maptitude, a leading GIS software platform, can unlock …
The Offline Mapping Software that doesn’t require an internet connection is Maptitude. The application can be run completely offline and even provides unlimited geocoding, routing, directions, drive time rings, demographic queries, etc. locally. Maptitude desktop is a locally installed software that does not require an internet connection for mapping tasks. It offers desktop licenses that allow you to access …
Is There Offline Mapping Software That Doesn’t Require an Internet Connection? Read More »
You can calculate market share for three or more brands by using sales mapping software. You can create a multiple brand Market Share analysis using the Huff Gravity model to compare three or more sets of competing locations by any area (postal/ZIP codes, political/administrative/territory boundaries, etc.). The analysis will estimate the market share for all sets …
How Do I Calculate Market Share for Three or More Brands? Read More »
You can get a count of intersections by grid cell using Maptitude GIS software. Step-by-step tutorial on getting counts of intersections in a grid.
Creating optimized delivery and/or pickup routes for a fleet of vehicles with Maptitude mapping software.
You can optimize delivery routes using Maptitude route optimization mapping software. Discussion of route optimization settings in Maptitude.
To create sales maps, you can use Maptitude sales mapping software.
