Maptitude Newsletter March 2020

March 2020 Newsletter


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You will quickly find the cost savings & opportunities hidden in your data

Maptitude 2020 has new premium data, new features for MapPoint users, and enhanced analysis tools.

“We cannot recommend Maptitude enough! The software offers a number of different features and is packed full of free data. It's cost effective as well. The platform is very easy to navigate and there are many options for in-person trainings, webinars, and tutorials to further your knowledge of the software. Maptitude Customer Service deserves an A+.”

Chelsey Pousland
Client Services Coordinator, TransAction Associates

“Overall, this product makes it incredibly simple to visualize and map both customer & company specific data. It is very intuitive and easy to pickup from the get go. I highly suggest utilizing a quick training video or session as it will improve your usability 10 fold with just a few tips & tricks. This product is incredible for what it was built for.”

Matt Rosenfield
Regional Operations Analyst, Wayfair

Data
New data sets for the USA, UK, Canada, and Australia provide access to the most up-to-date geographic information available. Now included for the USA are 54 new columns covering population projections out to 2060, and Gross Domestic Product by industry. More...

Faster & More Intuitive Tools
Maptitude 2020 is our fastest version yet, with quicker map redrawing, analysis, and download. Better analytics allow you to use any number of potential sites for facility locations, and you can now model long-haul vehicle trips. More...

MapPoint
Maptitude 2020 now includes one of the best features of Microsoft MapPoint, the ability to copy drawing items between maps to the exact same location. In addition, you can now clearly differentiate points on a map using a numbered symbol theme. Once you have created your maps, use the new PDF export tool that automatically uses landscape or portrait orientation. More...

Buy Maptitude 2020

Free Trial

Featured Map:
Grocery Market Analysis: Expenditure, Chain Stores, Geodemographics
(New Maptitude 2020 Data and Features!)

Maptitude map total Manufacturing GDP by county

Maptitude is the perfect tool for market research analysts. Here we explore the landscape occupied by the Kroger and Albertsons grocery store locations. As the map shows, there is minimal footprint overlap between the 2 brands at the national level, with Albertsons primarily in the West, and Kroger in the East. Only the Dallas-Fort Worth area has much territory overlap.

As the box plot shows, and based on the Maptitude consumer expenditure data, Kroger locates in areas with lower expenditure on groceries.

The Geodemographic Segmentation data show that Kroger and Albertsons target only some of the same types of people. Overlap occurs only in the "Provincial Lifestyles" and "Agrarian Outbacks" populations. Given these preliminary findings, expansion into each of the other's markets could be possible while not competing directly for the same locations and customers.

» Try it yourself!

» More about this map and other featured maps

Tech Tip:
How do I Learn to Use Maptitude 2020?

Maptitude continues to provide numerous ways to get you started with the software. The online Learning Portal has been updated and new and revised tutorials are incorporated into the Maptitude Help (Help > Maptitude Help). To access the updated Help simply click the question mark icon on most windows. or hover over any menu item and click F1.

In addition, a variety of comprehensive learning materials including videos and live or pre-recorded training webinars are available.

Tricks & Tips:
How do I open maps of the new U.S. demographics in Maptitude 2020?

From the Maptitude 2020 Home Window, choose New demographic map to display the Map Library.

The new Maptitude 2020 maps are:

Families with children (county, tract, and ZIP Code)
College educated population (state, county, tract, and ZIP Code)
Median home value (state, county, tract, and ZIP Code)
Mean income (state, county, tract, and ZIP Code)
Personal income (state and county)
Tract QOZ status
2050 population projection (state)
Businesses (ZIP Code)
Employees (ZIP Code)
GDP from agriculture, construction, finance, medical, information, manufacturing, natural resources, professional services, real estate, and trade (county)

For example, you could choose the Housing Maps category, choose Median Home Value by ZIP Code as the map you want, and click OK to produce a map median home value by ZIP Code.

Learning:

Training: June 2-4, 2020 • Virtual Classroom • Details | Register
Training: October 6-8, 2020 • Newton MA, USA • Details | Register
Webinars: Schedule and archive
Videos: Maptitude Videos

Other free mapping and learning resources

News:

» Maptitude Mapping Software Team Provides Corporate Sponsorship for NEGIS

» Maptitude Geodemographic Segmentation Streamlines Neighborhood Targeting

» Caliper Assesses How Census Differential Privacy Will Affect 2020 Redistricting with New Interactive Map

» More Maptitude News...

International Mapping:

www.MappingSoftware.com

Past Maptitude Newsletters