Maptitude Newsletter March 2021

March 2021 Newsletter


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Data
New data sets for the USA provide access to the most up-to-date geographic information available. Now included for the USA are free premium data for building footprints and address points that are useful for site evaluation, direct mailing, and deliveries. While the financial assets dataset is essential for any organization that relies on wealth-related statistics. More...

Online Sharing and Publishing
Maptitude 2021 allows you to upload your analytics, reports, and maps. Analysts can subscribe to share maps privately or publicly. The straight-forward publishing tools allow you to easily distribute your findings and results to those that need them within an organization and beyond. More...

MapPoint
Maptitude 2021 has enhanced one of the best features of Microsoft MapPoint, the ability to control speeds by road type, by allowing the user to explicitly set these speeds. In addition, you can now clearly differentiate layers on a map by automatically using a different color for new pushpins. A powerful addition to the logistics and operations tools is the Market Share (Huff Model) Wizard that allows you to estimate your market coverage versus the competition for new or proposed locations. More...

“I have taken our organization to an entirely different level with the capabilities of Maptitude. I'm able to plot sales or potential and pull data out of the map to effectively summarize and give results.”

Mike Kirkpatrick
Paccar Parts/TRP at Paccar Parts

“Maptitude is helping our organization plan our field service territories and control our travel and response time.”

Jim Berry
Xerox

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Featured Map:
Market Share (Huff Model): New Maptitude 2021 Tool!
County Market Share: KFC vs. Chick-fil-A

» More about these maps and other featured maps

Tech Tips:

How do I learn to use Maptitude?

How do I open maps of the new U.S. demographics in Maptitude?

How can I upload my maps to Maptitude Online?

Maptitude Blog:
How to Map Territories and Market Areas

How you define your markets and territories can seem daunting. You are faced with questions such as: Where are my competitors? How do I avoid cannibalizing markets? How do I effectively deploy my sales teams? But, when approached through mapping software, this task will become a valuable and even an exciting part of your job.

There are many ways that you can define your regions, and for many different purposes, ranging from seeing where your customers live, defining franchise territories, and assigning sales reps, to exploring competition. Surprisingly, few map tools provide these capabilities in a comprehensive and easy-to-use way.

Read on to learn how to map your territories and market areas using tools that best fit you and your organization!

Learning:

Training: May 18-20, 2021 • Virtual Classroom • Details | Register
Webinars: Schedule and archive
Videos: Maptitude Videos

Other free mapping and learning resources

News:

» Address Points & Building Footprints as KML, GeoJSON, Shapefile

» Consumer Expenditure (USA) Data as KML, GeoJSON, Shapefile

» Free Financial Assets Data for Maptitude Mapping Software (or as Shapefile)

» More Maptitude News...

International Mapping:

www.MappingSoftware.com

Past Maptitude Newsletters