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New ZIP Code Business Counts Data Released for Maptitude 2018! |
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The new ZIP Code Business Count layer includes the total number of businesses by type (by 6-digit North American Industry Classification System or "NAICS" codes, formerly known as SIC codes). For each business type (e.g., Full-Service Restaurants) you can see the number that fall into each employment size category (e.g., Full-Service Restaurants with 1-4 employees, Full-Service Restaurants with 1000+ employees, etc.).
These data are useful for businesses because they allow for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. Government agencies use the data for administration and planning.
This layer can be added to any Maptitude 2018 map. Don't have Maptitude 2018? Purchase or upgrade to Maptitude 2018 to use this new layer.
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“[Maptitude] imports and exports data back and forth to and from Excel, allows Dataviews to be edited from other geographic files (counts of point data within areas, distances from points or area centroids, etc.), allows color combinations based on templates or user choices, and even allows users to tap into Census data....In addition, the datasets that Caliper makes available for free for users are amazing.”
Arthur Allaway
Marketing Professor, University of Alabama |
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Featured Map:
Wineries per U.S. State (Created with New ZIP Code Business Counts Data) |
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More about this map and other featured maps
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Tech Tip:
Aggregating the ZIP Code Business Count Data to Other Area Layers |
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The Business Count Data can be automatically summed to other layers so that you can create thematic maps at the county or state level. For example, this month's featured map was created by having Maptitude aggregate the various wineries fields in the ZIP Code Business Count layer to the state layer.
» Learn How Here |
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Tricks & Tips:
Request Data in Any Format For Any Application |
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| Any of our datasets can be customized to meet your needs, converted for use with your application, provided in your preferred file format, or provided as database tables/spreadsheets. For more information, contact Caliper Sales. |
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Learning:
Training: March 18-19, 2019 • Bicester, UK • Details | Register
Training: March 26-28, 2019 • Newton MA, USA • Details | Register
Webinars: Schedule and archive
Videos: Maptitude 2018 Videos
Other free mapping and learning resources
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