Maptitude Featured Map Infographic:
Trader Joe's vs Whole Foods Market Segmentation

Maptitude is the best mapping software for business intelligence! The Geodemographic Segmentation data will help you discover target markets that you didn't even know you had! Our data show that Trader Joe's and Whole Foods target the same types of people. Almost half of their stores are in just four of 32 subsegments. This map shows those four subsegments and the Trader Joe's and Whole Foods locations in Orange County, California. Our segmentation shows that the cities of Fullerton, Orange, and Dana Point could be good locations for either of these grocery chains to explore for a new location.

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Map: Created with Maptitude Mapping Software by Caliper, January 2020

#Maptitude #segmentation #psychographics #grocery #TraderJoes #WholeFoods

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