The geographic center of a group of points can be found by simply averaging the coordinates of all of the points. The weighted center of a set of points is where the geographic center is adjusted for an attribute associated with each point. The weighted center will likely be shifted from the geographic center depending upon the attributes of the points.
Finding a weighted center of a group of points can be useful in site selection and analysis.
The service area in this map is a circle that encompasses all of the customer points. In this case, the weighted center of the points, based on sales volume of each customer, is also shown.
Maptitude Mapping Software gives you all of the tools, maps, and data you need to analyze and understand how geography affects you and your business. Locate your data and find the geographic center or a weighted center.
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