What is Location Technology – Location
Technology Definition
Location technology is hardware and software (such as
Maptitude mapping software) that allow you to leverage space,
place, time, and geography in order to make more informed decisions
using data that have a geospatial component.
Benefits of Location Technology
Most data in spreadsheets and databases have a place-based component
that is created or measured and analyzed using location technology.
Two-dimensional (2-D) maps are a great way to visualize your
organization’s tabular records, allowing you to
quickly see the information and trends hidden in your geographic
data.
Just as we have all used digital maps and directions
because they are an intuitive way for people to understand and
analyze data, it is also true that three-dimensional (3-D)
geographic
information systems (GIS) are a powerful location technology for
understanding and working with big data, such as that for
transportation systems. When you zoom in on a
3-D GIS simulation, you are
essentially filtering by space and time what would otherwise be a
huge amount of raw and complex data. For example, if you are
planning a new shopping mall, you can show members of the public
what impact it would have on their evening commute by dropping into
one of the simulated vehicles. And rather than forcing them to
relive their future commute, you can speed up the simulation
allowing an exploration of several what-if scenarios so that
stakeholders can decide on the best possible plan.
Impacts of Location Technology
Location technologies can use data from an organizations’ systems
and in a wide variety of file formats. This ability to merge and
overlay datasets exposes errors and holes in data collections,
resulting in a need to standardize, synchronize, and clean the
information held in disparate sources.
Being able to analyze and share location information
via location software empowers an organization to make better
informed decisions when:
Location Technology Examples
Location technology companies include organizations such as Caliper
Corporation that produce location software such as Maptitude mapping
software. Maptitude uses integrated location-based data to enhance
your own results, adding
location intelligence to your "business intelligence" toolkit.
Location technology platforms such as
Foursquare use data on customers to rank different types of
businesses, such as fast-food chains, with
Maptitude user Hardees (CKE Restaurants) highly ranked.
Location technology is powerful and versatile and can be used in
most industries to explore a variety of tasks. Follow this link to
see how various sectors use location technology.
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Location technology allows you to examine the geospatial component of data
3D traffic simulation done with TransModeler
traffic simulation location technology
Mapping customers and visualizing their
geographic concentration, weighted by sales, is possible with
Maptitude location technology