Author: Stewart Berry
3 January 2025
In today's competitive business landscape, understanding your customer base is critical for success. Caliper's Maptitude, a robust GIS mapping software solution, empowers you to go beyond traditional customer relationship management (CRM) systems by providing a visual representation of your customer data. By mapping customer locations, you gain deeper insights into customer distribution, demographics, and buying behaviors, enabling you to make data-driven decisions that fuel strategic growth across various aspects of your business development efforts.
Map customer locations and their accessiblity to your facilities
Find concentrations of customers and identify underserved locations
Customer mapping software can aggregate your sales data to postal codes allowing you to find geographic patterns in your data
Create balanced sales territories based on your customer locations
Choosing the right customer map solution can be time-consuming. Fortunately, Maptitude has emerged as the clear choice for all types of organization, offering a seamless experience and a wealth of features. Here's what some satisfied users have to say:
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“Overall, this product makes it incredibly simple to visualize and map both customer and company specific data. It is very intuitive and easy to pickup from the get go.”
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“Maptitude is excellent for doing geographic analysis projects looking at: where existing customers are and new ones might be (including using the built-in demographic data); identifying hot-spots, patterns and trends that can't be seen in Excel.”
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“We needed a product that would allow us to map where our customers are located and be able to analyze demographics. Overall, considering this is a one time buy and not a SaaS, it has excellent value. The ability to overlay your data with demographic information is awesome.”
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“If you are looking to expand a retail business with new locations, do not try doing it without using Maptitude. Among other things, Maptitude allows you to evaluate potential locations anywhere in the U.S. (also internationally) and examine the demographic profile of customers based on location parameters that you set. In addition, it allows you to map competitor locations and other locations that may be pertinent to your analysis. Basically, it takes the guesswork out of selecting a business location.”
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Maptitude equips you with the tools and functionalities you need to transform customer data into actionable insights. Here's how Maptitude empowers your business development team:
Maptitude is more than just a mapping tool; it's a strategic asset for business development professionals. By harnessing the power of GIS mapping, you can gain a deeper understanding of your customers, optimize your sales and marketing efforts, and ultimately drive sustainable business growth.
To change the customer theme:
• Click
to see the list of layers in the map
• Click + to expand "My
Customer Layer" in the legend
• Click on the "Cluster
Theme" drop-down menu and choose one of the available customer visualizations
Learn more about Maptitude to see how you and your team can benefit from customer mapping software!
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