By Stewart
Berry
17 May 2024
Maptitude is robust and easy-to-use professional business map software. Maptitude provides all the features that your organization requires in order to take advantage of geographic data, and to effectively visualize information through the power of maps.
Maptitude costs only US$695 and is packaged as a one-stop-solution, shipping with all the tools and data required to geographically explore your markets. These include demographics and address/postal geocoding, plus Maptitude has a variety of wizards to help you get the answers you need.
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“We are able to do things with Maptitude that we had not dreamed of doing before (using MapPoint and Territory Mapper). There are so many possibilities, that you can easily create a mapping solution that perfectly meets the need of your business model.”
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Geographic Information System (GIS) software offers tangible benefits for businesses.
1. Geospatial Solutions in Business Analytics and Informed Decision-Making
2. Market Analysis and Targeting
3. Mapping Software in Business Processes
4. Mapping Software for Business Analytics
Mapping software offers tangible benefits across various domains, including planning, management, business studies, economics, and more. Its applications continue to evolve, making it an essential tool for informed business operations.
Since 1995 Maptitude has been helping businesses of all sizes cost-effectively realize the benefits of location based analysis normally limited to large corporations. Maptitude provides a way to extend the capabilities of all business analysts. With a focus on usability, Maptitude has consistently been labeled as the easiest-to-use professional mapping software (read reviews here).
Client, territory, and geo-tagged information are an organization’s greatest asset, and it has often been shown that over 80% of company data has a mappable component. Maptitude allows you to fully realize this potential by helping organizations to make informed decisions through a better understanding of the geography of their markets.
Create, manage, and balance territories to suit your business needs
Use Maptitude business mapping software to know where your customers are and make informed business decisions
Despite the extensive functionality, a casual user can easily learn Maptitude. In most instances the software will automatically accommodate novice users, while providing experienced users with the flexibility to customize analyzes and results. Maptitude is a capable mapping package and will handily meet the needs of your applications.
Maptitude has a variety of licensing models ranging from single usage to Cloud access. Maptitude can be used as a desktop application whether or not you are connected to the Internet, which reduces the risk of exposing your databases and allows use in the field. As an Enterprise GIS (Geographic Information System), Maptitude allows widespread use of mapping software throughout an organization, where multiple users can manage, share, and use geographic data for analysis and presentation (More...). Also, Maptitude Online maps are accessible via browser-based interfaces on mobile devices.
Maptitude allows you to directly utilize your corporate data via extensive file format support, which includes Microsoft Office (Excel and Access.) You also have complete control over the way your maps look, and can customize them in any way that you require.
The Maptitude product suite is not limited to the USA. There are now 24 Country Packages available covering: 3 of the 5 fast-growing BRICS economies (Brazil, South Africa, and India); 6 of the Group of Seven (G7) nations (including the USA); and 12 of the Group of Twenty major economies (including Australia).
Maptitude starts at only US$695 and is packaged as a one-stop-solution. Maptitude remains the most competitively priced professional mapping software available and is unique in the marketplace for the provision of comprehensive data and functionality in a single product for a single low price.
Maptitude includes comprehensive named landmarks that range from public facilities to commercial buildings including shops, restaurants, and retail stores
Use Maptitude business map software to study your market
Maptitude is flexible, intuitive and affordable. Graduate from basic mapping applications without overpaying for a system that underperforms. Contact Maptitude Sales today at: sales@caliper.com.
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“Maptitude offers the Create-a-Map Wizard, which provides full lifecycle assistance for locating, analysing and mapping your important business data. With just a few simple steps, you can locate people in your target market, color-code sales regions, and build bands around your locations. Maptitude also offers powerful database integration that enables you to add business intelligence to an existing map. You can then add themes, labels and display your own data tables side-by-side against map data.”
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Choosing the right business mapping solution can be time-consuming. Fortunately, Maptitude has emerged as the clear choice for business development professionals, offering a seamless experience and a wealth of features. Here's what some satisfied users have to say:
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“If you are looking to expand a retail business with new locations, do not try doing it without using Maptitude. Among other things, Maptitude allows you to evaluate potential locations anywhere in the U.S. (also internationally) and examine the demographic profile of customers based on location parameters that you set. In addition, it allows you to map competitor locations and other locations that may be pertinent to your analysis. Basically, it takes the guesswork out of selecting a business location.”
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“I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!”
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“I have access to traffic counts, local businesses, demographic information, drive times, and aerial imagery, all at the tips of my fingers. The program is easy to use, as well.”
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“Maptitude provides great details of geographies along with demographics and economic variables at all the hierarchies we need. It is the best mapping tool we have and is so much better than some of the big data software packages we have used. We use maps from Maptitude for our reporting and analytics and clients are excited about how much detail we can give them. Maptitude has much more analytical capabilities and the maps are much more detailed. We have been using Maptitude to show retailers, dealers, and manufacturers their Total Available Markets based on our product forecasts. Once we load our forecasts, dealer locations, housing starts, and other demographics, we are able to show where potential new business can be won. Maptitude has allowed us to better display our insights beyond the usual charts and tables.”
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“Pros: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.”
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