New Features in Maptitude 2025

Unbeatable value for sales territory management, data mapping, demographics, radius maps, unlimited geocoding, report creation, routing, heat/thematic maps, market analysis, site selection, and more

Maptitude 2025 delivers the latest and most accurate data along with significant improvements in sales territory management, online mapping, vehicle routing, database performance, and ease of use. The new version includes:

October 2024 HERE® map content for up‑to‑date streets, addresses, drive‑times, and postal layers
2023 ACS demographics plus population projections and other refreshed datasets
Expanded territory tools, including auto‑assigning holes and detecting non‑touching areas for balanced coverage
More powerful routing with cost factors (e.g., per hour/per mile), side‑specific pickups, minimized idle time, and Excel route summaries
No upper limits on drivetime rings or multi‑origin influence areas
Support for trillions‑record databases and multi‑field “Group By” summaries
Improved link‑your‑data steps in the wizards that now also support updating territories from external tables
Enhanced Maptitude Online with drag‑and‑drop uploads, dynamic chart themes (e.g., clustering), drive‑time rings, and brand‑new online territory management
AI‑powered Virtual Assistant and updated help and GISDK documentation for rapid learning and development

“Powerful, Versatile Mapping Tool. It's easy to use. Very versatile for different types of use cases. I have been using Maptitude for the last 7 years for healthcare consulting projects. We have purchased many licenses for our team. Caliper customer service is fantastic. I receive quick responses and clear answers to my questions.”

Leah Strub
Product Manager, Intellimed International

“The support team is fantastic and always quick to respond. Thank you! Also the new features in the Maptitude program make my job easier! Thanks!! Favorite aspect of this product? Ease of use as well as being able to find out specific info within my drive rings. This is a great product that I have had to learn to use, with no training which has been fairly easy.”

Lana Mischke-Kiernan
Administrative Manager, Emergency Management Group Inc.

Powerful Data Analysis and Visualization

Maptitude 2025 continues to build on its reputation for user‑friendly, robust mapping. With updated business‑critical data (including the 2023 ACS and 2025 ZIP Code layers), you can:

Analyze demographic changes using fresh population, income, GDP, and buying‑power statistics
Access new demographics such as types of health insurance by age bracket, and new data layers such as Census Block Groups
Access data for Australia, Brazil, Canada, Mexico, New Zealand, Europe, and the UK, and many other regions
Seamlessly geocode addresses in the US, Europe, and beyond with the latest postal and street updates

Maptitude 2025 includes block group boundaries with the latest American Community Survey data

The U.S. Country Package includes 2023 American Community Survey data down to the Census Block Group level

Smarter Territory Management

Maptitude has always been a leading choice for sales territory managers, and Maptitude 2025 continues in providing tools critical to your data-to-day management of critical business data:

Automatically assign or fill unassigned holes within territories
Detect non‑touching areas so you can identify possible errors and better optimize your territory boundaries
Sync external data changes with territory definitions to keep assignments up to date
Generate a “Territory Workload Report” to see whether each territory has too much or too little activity

Maptitude 2025 territory workload report

More Powerful Routing & Logistics

Maptitude 2025 provides comprehensive routing, directions, and vehicle management capabilities:

Plan routes factoring in per‑mile/per‑hour costs for fuel, labor, or refrigerated (“reefer”) operations
Minimize vehicle idle time to lower labor costs and improve fleet utilization
Route vehicles on left or right side only when pickups and deliveries have side constraints
Produce Excel route summaries and details, complete with stops, timestamps, distances, and costs
Utilize unlimited drive‑time rings and multi‑origin influence areas for coverage analysis

Maptitude 2025 map of 8-hour drive time rings from multiple locations across the country

Enhanced Online Analysis, Sharing, and Publishing

Maptitude Online is both a map‑sharing add‑in for desktop and a stand‑alone browser application that doesn't require a desktop install. New in 2025:

Drag‑and‑drop file uploads (up to 4 MB and 25,000 rows), plus improved handling of large data
New territory tools for creating or editing territories from ZIP Codes, States, Counties, or Census Tracts
Enhanced Create‑a‑Map Wizard with dynamic chart themes (clustering, color‑size combos) and drive‑time rings
Streamlined user interface: side menus for quick editing, multi‑field labels, improved mobile responsiveness