Caliper Corporation leads the industry in the processing and release of Census data. Since 1995 Maptitude mapping software has made it easy to access a wealth of Census data for entire countries (see list below). You can quickly visualize Census demographics using a suite of wizard-driven tools. Maptitude also provides a map library that contains numerous pre-designed maps listed by Census category. These include heat maps of demographic, income, and housing data. The Map Librarian lets you open one or more of these maps for a chosen location, allowing you to quickly analyze Census data for your area of interest.
Create color, chart, and other styles of maps to visualize demographic characteristics.
Unlike many other demographic mapping software options that require costly data purchases, Maptitude includes accurate and up-to-date demographic datasets. It provides access to U.S. Census data and non-Census data, such as proprietary purchasing power estimates. This valuable data enables businesses to analyze and forecast market trends with confidence.
Maptitude demographic mapping software can determine the area required to be able to service a target population such as people in a particular age and income group. By identifying these market areas, retailers can better asses their store placement and competition.
See income distribution at the neighborhood level.
Maptitude demographic mapping software is widely used for site selection, territory planning, and market research. Businesses can identify ideal locations for new stores by analyzing demographic trends and detecting market gaps. Sales campaigns can be optimized by assessing market potential and customer distribution. By cross-referencing multiple data sources, such as loyalty programs and demographic insights, Maptitude enables businesses to prioritize opportunities and make data-driven real estate decisions.
Use the included demographics to estimate the populations around sites.
Maptitude demographic mapping software includes a free Country Package of your choice, providing access to detailed demographic data for key regions. Whether you need insights for the United States, Australia, Brazil, Canada, France, Germany, Italy, Mexico, New Zealand, or United Kingdom, Maptitude ensures you have the data required for accurate market analysis, site selection, and business expansion. With built-in demographic datasets, you can start mapping population trends, income levels, and other critical statistics right away – without the need for additional purchases.
Maptitude makes it easy to turn complex demographic data into actionable insights. Whether you're identifying target markets, analyzing site potential, or optimizing territories, Maptitude guides you every step of the way.
Step 1: Sign up for a free trial of Maptitude or Maptitude Online
Step 2: Choose Your Demographic Data
Maptitude includes built-in demographic data from authoritative sources like the U.S. Census, along with proprietary datasets such as income, purchasing power, and housing characteristics. No need to hunt for data, it’s already integrated and ready to use.
Step 3: Create Your Map
With intuitive, wizard-driven thematic mapping tools, you can quickly build maps that highlight exactly what matters to your business. Choose from a variety of formats including heat maps, chart maps, and shaded area (choropleth) maps. Easily customize your map to focus on attributes like age, education level, race, housing value, or household income.
Step 4: Analyze the Demographic Data
Once your map is created, Maptitude provides powerful analytics tools to help you uncover patterns and make smarter decisions. Use thematic filters to pinpoint high-opportunity areas, calculate population within drive-time zones or circular areas, or assess competition nearby. Ideal for business development teams, this step helps identify new markets and optimize your outreach strategies.
Step 5: Import and Report on the Data
Bring in your own data, such as customer lists, sales figures, or store locations, and combine it with demographic insights. Segment your audience, create detailed reports, and uncover trends by neighborhood or trade area. Maptitude supports exporting your work in multiple formats, so you can easily share insights across your organization.
Step 6: Optimize and Share to Better Target Demographics
Use Maptitude to go beyond visualization by creating territories, drive-time buffers, and custom market areas tailored to your goals. Print professional-quality maps, share interactive reports, or publish your results online with Maptitude Online. Collaborate across teams and departments to ensure your business is targeting the right people in the right places.
This interactive map lets you see the per capita GDP of U.S. counties.
Maptitude provides a comprehensive suite of tools for demographic mapping, spatial analysis, and data visualization. With built-in demographic data and advanced mapping capabilities, you can easily identify trends and make data-driven decisions. Key features include:
With Maptitude demographic mapping software, you can transform raw data into actionable insights, optimizing business decisions with powerful geographic intelligence. Start mapping smarter today!
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“Maptitude is an excellent GIS program and is priced very low considering the value it provides. It has tons of geographic and demographic information; it's relatively easy for beginners; there are tons of online guides, training materials, and seminars; tech support is very responsive and helpful. I highly recommend this program to anyone looking for basic to complex functionality in a GIS program.”
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“Maptitude allows me to know my market by demographics. It is a key tool is determining emerging markets for products as well as identifying like markets to capitalize on success of a product. It also allows me to then graphically present the locations of the winning markets. I have used this software in an older version and came back to them for an upgrade to take my analytics business to the next level.”
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“Amazing product at a great value with even better customer service! The benefits have been providing invaluable insight to upper management regarding what kinds of opportunities are out there and consequently, giving the company a chance to grow via acquisitions. Moreover, the additional features within Maptitude allow you to identify new areas of growth or new markets to enter given the plethora of demographic data it has embedded within the software.”
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“Maptitude provides great details of geographies along with demographics and economic variables at all the hierarchies we need. It is the best mapping tool we have and is so much better than some of the big data software packages we have used. We use maps from Maptitude for our reporting and analytics and clients are excited about how much detail we can give them. Maptitude has much more analytical capabilities and the maps are much more detailed.”
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“The Maptitude demographics provide significant added value not available from other sources, revealing new information such as how many adolescents are likely to use a health program.”
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Maptitude stands out as the leading demographic mapping software, offering an intuitive interface, powerful tools, and unmatched value. Here's why businesses, analysts, and researchers choose Maptitude:
With Maptitude demographic mapping software, you get the power to analyze and visualize geographic data effortlessly, making it the ultimate tool for businesses, planners, and researchers. Start mapping smarter today!
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