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Maptitude is the best mapping software for business intelligence! Do you live in a pancake county or a waffle county? The Maptitude Market Share (Huff Model) Wizard allows you to estimate your market share versus the competition for existing or proposed locations. The map below shows how the market shares of IHOP and Waffle House compare for each U.S. county. Users of the current version of Maptitude can download the business locations used in this map to perform this market analysis.
Map: Created with Maptitude Mapping Software by
Caliper, August 2024
Source: HERE (October 2023)
Methodology:
Maptitude Huff
Model performed on HERE data to calculate market share at the
county level
#Maptitude #MarketShare #HuffModel #WaffleHouse #IHOP #Waffles #Pancakes #Map #NationalWaffleDay #August24
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