David Huff invented the Huff Model in 1963. The Huff Model is a commonly used technique in geographic information systems for estimating the likelihood of a customer visiting a place as a measure of its proximity, attractiveness, and comparative desirability.
This map shows the Huff Model results showing market share for a store and its competitors
Maptitude Mapping Software gives you all of the geographic analysis tools, maps, and data you need to analyze and understand how geography affects you and your business. Use the Huff Model in Maptitude to calculate your market share for an area.
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