Calculate Market Share for Multiple Brands | Maptitude

Author: Stewart Berry
Images: Dan Martin

12 September 2024

Calculating market share for three or more brands can be streamlined using Maptitude mapping software. Maptitude provides a robust Market Share analysis tool that employs the Huff Gravity model, allowing you to view competing locations across geographies (e.g., ZIP Codes, counties). You can predict the likelihood of a customer visiting one of the competing locations, thereby providing a comprehensive view of market dynamics.

Chicago Market share for Home Depot, Lowe's, and Menards

With Maptitude, you can:

Perform detailed market share analysis for multiple brands using the Huff Gravity model.
Visualize market share distribution with thematic maps for ZIP Codes and counties.
Predict customer preferences and competitive dynamics across different locations. Home My Network Jobs Messaging Notifications Me For Business Sales 1

Montreal Market Share for pizza pizza, Pizza Hut, and Domino's

Why is this important?

Understanding market share is critical for strategic decision-making. By leveraging the Maptitude market share analysis tools, organizations can:

Enhance Planning: Gain insights into competitive dynamics and customer preferences.
Improve Marketing Campaigns: Target areas with higher market share effectively.
Optimize Location Decisions: Identify underperforming locations and areas with growth potential.

Using Maptitude, you can create detailed thematic maps that visualize market dominance and provide actionable insights for business development.