what3words Announces Integration with Maptitude Mapping Software

LONDON, ENGLAND (UK) - Today, innovative location technology, what3words, has announced a new partnership with Maptitude mapping software. This integration will allow Maptitude users to easily incorporate what3words addresses into their maps and spatial analysis workflows.

Traditional street addresses often fall short when it comes to pinpointing precise locations: postcodes cover vast areas, large buildings and warehouses may have multiple entrances, and rural areas, such as beaches or fields, lack an address altogether. This creates significant logistical challenges for businesses, leading to costly delays and hindering innovation. Maptitude mapping software makes spatial data accessible and easy to visualize, however searching and inputting exact locations without an accurate address requires the use of GPS coordinates, which are prone to human error.

what3words provides a simple solution. The system has divided the globe into a grid of 10ft x 10ft squares and assigned each one a unique combination of three words: known as a what3words address. This means every apartment building entrance, parking spot, street corner and viewpoint along a remote hiking trail has its own unique and easily-communicable address. For example, the entrance to Maptitude headquarters in Boston can be found at ///drum.palm.live. what3words technology is available in over 60 languages to date, and is free to download for iOS and Android, or use via the online map at what3words.com.

Maptitude users are now able to display and search for precise what3words addresses on a map, and can even build lists consisting of what3words addresses, making route planning, business analysis, and sales territory mapping even more efficient. This integration ensures any mapped location can be easily visualised and analysed with a simple what3words address – providing users with unmatched location precision.

Chris Sheldrick, Co-Founder & CEO of what3words commented: "Maptitude users can now access what3words' precise and human-friendly addressing system to enhance the quality of their location data. We're confident this integration will bring greater accuracy and efficiency to businesses and organisations around the world."

"Maptitude is committed to providing our users with the most advanced and flexible mapping tools available," said Caliper Corporation VP, Stewart Berry. "Integrating what3words into our software gives our customers a powerful new way to work with location data and communicate precise geographic coordinates."

The what3words integration is available in Maptitude 2024 and later versions. To learn more, visit https://www.caliper.com/learning/how-can-i-create-a-what3words-map/.

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Notes to Editors

PR contacts:

• what3words: prteam@what3words.com
• Maptitude: info@caliper.com

About what3words
Co-founded in London in 2013 by Chris Sheldrick, what3words is a simple way to talk about precise locations. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts and car navigation systems. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

The free what3words app, available for iOS and Android, and the online map enables people to find, share and navigate to what3words addresses in more than 60 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is easily integrated into apps, platforms and websites. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Jaguar Land Rover, Subaru, Lamborghini, DPD, DHL, and the AA. what3words has proved to be a critical application for emergency services around the world, helping save time and resources when it matters most.

what3words has a team of over 100 people, across offices in the UK, Germany, Vietnam, Trinidad & Tobago and Mongolia. The company has raised over £100 million in capital from investors such as Intel, Ingka (Ikea), Mercedes-Benz, Aramex, Deutsche Bahn, Subaru, and Sony Innovation Fund.

Maptitude
Maptitude is a powerful mapping and geographic analysis software used by businesses, governments, and organizations worldwide to make smarter, data-driven decisions. Launched in 1995, Maptitude helps users visualize, analyze, and interpret location data for applications such as site selection, market analysis, sales territory design, and vehicle routing.

Maptitude is trusted by thousands of organizations across industries, including Fortune 500 companies, government agencies, and non-profits. Its customers include major brands like Amazon, Wayfair, and Xerox, who rely on Maptitude to optimize logistics, analyze markets, and improve operational efficiency. The advanced spatial tools in Maptitude support critical decision-making, from determining the best locations for new stores to planning efficient delivery routes.

Available for both desktop and online use, Maptitude integrates with popular data platforms and supports detailed geographic analysis in over 70 countries. The software includes extensive built-in data, allowing users to get started quickly without the need for additional purchases. Maptitude also offers free licenses for students and educators, helping to train the next generation of GIS professionals.

Developed by Caliper Corporation, headquartered in the USA, Maptitude continues to innovate with regular updates and enhancements. Its combination of powerful features, ease of use, and cost-effectiveness makes it the go-to solution for organizations seeking to unlock the full potential of location intelligence.